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Customer experience (CX)
Customer experience (CX) )
Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. In large part, it's the sum total of all interactions a customer has with your brand.
Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each touchpoint, and those decisions influence how successful your business will be as a result.
Run Your Business With Supply Chain Management Cloud Solutions
Sales Cloud
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.
Capabilities
- Features
- Sales automation with CX Mobile app
- B2B service
- Sales planning and incentive compensation
- Sales performance management
- Partner relationship management
- Configure, price, and quote
- Subscription management
- Unified B2B and B2C commerce
- Digital sales
- Sales account data quality and enrichment
- Customer data management
- Content management
- Unified customer intelligence
Service Cloud
Connect and customize service engagements
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Features
- B2C service for high-volume interactions
- B2B service for high-value accounts
- Field service management
- Digital customer service
- Service Center for agent interactions
- Customer data management
- Integrated B2B and B2C commerce
- Knowledge management
- Advice and decision automation
- Content management
- Unified customer intelligence
Marketing
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Features
- Campaign management
- Marketing automation
- Digital personalization and optimization
- Real-time actions and insights
- Audience segmentation
- Customer acquisition
- Behavioural intelligence
- Testing and optimization
- Customer loyalty and engagement
- Content management
- Customer data platform
Configure, Price and Quote (CPQ)
